It’s Time to be an SEO Detective
Together, we’ll soon find out what your competitors are doing that puts them ahead of you on Google.
Whatever they’re doing- can always be improved. Every page on every website, offers scope for improvement. The right changes will propel that page high in Google search. Businesses and webmasters can become complacent with management of digital assets- and provide excellent opportunities for counter measures.
Get a Competitive Analysis
SEO Techniques are Specific to Your Business
Within all businesses and industries, there are unbreakable on-page SEO rules. Website architecture, technical SEO and User Experience are just a few of many elements which must never be neglected.
As search engines evolve ranking criteria follow suit.
Specialisation is key. People search with longer keyword queries than they did in days gone past. Read this piece from Forbes, for a great overview of the long tail keyword evolution.
Enter the world of niche-specific SEO.
This is where we determine whether your business model suits customer acquisition when people are researching their prospective purchase- or when they are ready to buy.
Some keywords have a broad context- like “plumbers”.
Narrow context keywords- often long tailed queries like “gas hot water system plumbers +locality” show a desire to complete the purchase.
In this case, it could be arranging an urgent repair to a hot water system.
Understanding the Ranking Process
Google uses in excess of two hundred proprietary ranking factors.
These can be broadly categorised as:
- Technical Factors- like indexability, page load speed, website architecture;
- On page factors- content quality, relevance and semantics;
- Off page factors- inbound links, citations and external signals;
-as well as some wildcards!
Read advice for website owners on Google’s page here.
Optimising for something visual like wedding photography- would make strong use of image and video verticals.
This would contrast with a website concerned with the study of language.
Search verticals- as well as customers’ searching styles- have a marked influence on digital marketing methods.
How Google Works- Direct From Google!
SEO for Small Business
I’m with you all the way! Together, let’s find out why your competitors enjoy the traffic and customers that should be yours. The traffic doesn’t necessarily go to the better business. You’ve probably already seen very ordinary businesses rank well.
Competitors outperform other businesses online by using smarter SEO methods. The perception which exists in the mind of the consumer is that the higher ranked website must be there because the business is better than the rest.
As we work together to develop and implement the best strategy for your business, you’ll see a rise in organic click-throughs and conversions.
I guarantee what I do, and the SEO services I deliver. Your investment in a discovery meeting with a Melbourne SEO Consultant will be time well spent. Arrange a time. Let’s see if the mix is right, for us to work together.