Experienced SEO Specialist Melbourne
As a Melbourne SEO consultant, I’ve helped businesses of all sizes develop and implement organic search engine marketing plans to grow their customer base and revenue.
I’ve been delivering SEO specialist services for over twenty years and had the privilege of putting websites top and centre of Google’s first page.
An SEO expert who is independent, has diverse experience in all manner of technical, on-page and off-page website optimisation.
As an SEO consultant Melbourne business owners engage with when they need clear, precise strategic advice- I can guarantee to move you forward in search results.
If you’re reading this, chances are you’re considering how to boost your online presence, increase website traffic, and ultimately grow your business. Maybe you’ve heard about the power of comprehensive SEO services tailored to your website and are wondering whether you should bring an in-house marketer onboard or hire an experienced SEO freelancer in Melbourne. Both options have their merits, but for a moment, let’s focus on why working with a seasoned SEO consultant or freelancer can offer you distinct advantages over an in-house hire.
An Independent Melbourne SEO Consultant Will Have Seen Campaign Diversity
As a Freelance SEO Specialist in Melbourne with over two decades of experience, I’ve worked with businesses of all sizes—ranging from startups to established corporations. I’ve helped them fine-tune their websites, improve search engine rankings, and drive more qualified traffic.
Along the way, I’ve also seen how businesses can struggle when they try to manage SEO internally without the expertise of a dedicated professional.
If you’re deciding between hiring an in-house marketer or working with an SEO freelancer, here are a few reasons why a freelance Melbourne SEO consultant could be exactly who you need.
A Freelance SEO Specialist Has Diagnostic Skills and Campaign Planning Expertise
A busy Melbourne SEO Consultant is at the front line of organic search. That’s where I’ve been for over two decades, meeting the unique challenges head on.
SEO is a specialised skill set that takes time and practice to master.
An experienced SEO freelancer, especially one with years of practice under their belt, understands the nuances of search engine algorithms and knows how to adjust strategies quickly and effectively.
In contrast, an in-house marketer may not always have the depth of SEO knowledge needed to navigate the complexities of modern SEO. While they may be skilled in general marketing or social media, SEO requires a deep understanding of technical aspects, content optimisation, keyword research, backlink strategies, and analytics.
As a Melbourne SEO Consultant, my learning never stops.
Get a Competitive Analysis
SEO Techniques are Specific to Your Business
Within all businesses and industries, there are unbreakable on-page SEO rules. Website architecture, technical SEO and User Experience are just a few of many elements which must never be neglected.
As search engines evolve ranking criteria follow suit.
Specialisation is key. People search with longer keyword queries than they did in days gone past. Read this piece from Forbes, for a great overview of the long tail keyword evolution.
Enter the world of niche-specific SEO.
This is where we determine whether your business model suits customer acquisition when people are researching their prospective purchase- or when they are ready to buy.
Some keywords have a broad context- like “plumbers”.
Narrow context keywords- often long tailed queries like “gas hot water system plumbers +locality” show a desire to complete the purchase.
In this case, it could be arranging an urgent repair to a hot water system.
Have a Melbourne SEO consultant guide you through effective keyword research. Gain valuable insight into what motivates searchers to click and ultimately become customers of the business they choose.
Understanding the Ranking Process
Google uses in excess of two hundred proprietary ranking factors.
These can be broadly categorised as:
- Technical Factors- like indexability, page load speed, website architecture;
- On page factors- content quality, relevance and semantics;
- Off page factors- inbound links, citations and external signals;
-as well as some wildcards!
Read advice for website owners on Google’s page here.
Optimising for something visual like wedding photography- would make strong use of image and video verticals.
This would contrast with a website concerned with the study of language.
Search verticals- as well as customers’ searching styles- have a marked influence on digital marketing methods.
How Google Works- Direct From Google!
Melbourne SEO Consultant Delivers SEO for Small Business
I’m with you all the way! Together, let’s find out why your competitors enjoy the traffic and customers that should be yours. The traffic doesn’t necessarily go to the better business. You’ve probably already seen very ordinary businesses rank well.
Competitors outperform other businesses online by using smarter SEO methods. The perception which exists in the mind of the consumer is that the higher ranked website must be there because the business is better than the rest.
As we work together to develop and implement the best strategy for your business, you’ll see a rise in organic click-throughs and conversions.
I guarantee what I do, and the SEO services I deliver. Your investment in a discovery meeting with a Melbourne SEO Consultant will be time well spent. Arrange a time. Let’s see if the mix is right, for us to work together.